Welcome to our website.

My name is Junyeong Kim, leader of team WHATAWATCHES.

I want to share our introductory story with you guys.

We run a corner shop called WHATAWATCHES in South Korea. Our shop introduces many quality watches and accessories. Since 2015, our shop has attracted almost 30,000 dedicated watch enthusiasts. 

For a small watch shop selling classical mechanical watches to flourish in the age of smart-watches, it should focus on depth, not business expansion. Rather than introducing ten(10) models of watches, we should focus on one(1) model with our color. WHATAWATCHES started with such conviction.

Color your watch_