Thanks to all. | |||||||
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| / hello, / circa 1960s / subino 39 Case / subino 3920 Case / high-quality spring bars / no-date dial / shell cordovan leather | / acier tropic buckle / mn nato nato (optional) / 'hinoki' portable watch case / ETA 2824-2 movement / launching of corso italiano / thank you. | ||||||
hello, | ||||||||
We finally received an e-mail from Squale SA confirming our production schedule and we are proud and confident to say we are ready to launch our limited edition 'Subino Corso Italiano' In the age of smartwatches, trying to sell classic mechanical watches is a great challenge for a small watch shop like us. To succeed we believe in making quality timepieces instead of only focusing on business expansion. Rather than introducing 10 different models of watches, we focused on 1 model with a historically unique personality. Our project ‘Corso’ started with this belief in mind. We are always grateful to our supporters and customers. In this article, we will share our love and knowledge of our watches. Please enjoy it till the end. | ||||||||
circa 1960s | ||||||||
squale corso italiano | ||||||||
The watch industry has had 3 paradigm shifts throughout the years. There was an era of mechanical watches in the 1960s, and there was a big shift to quartz watches from mechanical watches 1980s. We now call this the Quartz crisis. Lastly in the 2000s, with smartwatches. The 1960s were the golden age of mechanical watches and for us watch enthusiasts, we love the inconvenience and charm of mechanical watches. Although we live in a world where mechanical watches are no longer need to tell the time, a small group of people remains to find it indispensable. To understand our love for mechanical watches, let’s go back in time to the golden age of mechanical watches in the 1960s. When we see a vintage mechanical watch, we can feel the nostalgia of the days when this little wristwatch was the device to tell the most accurate time. This was a period when a wristwatch was not an accessory but a necessity to tell the time. If we look into the types of tool watches that represent the 1960s, B-Uhr is the most symbolic pilot watch of the era. For chronograph, it would be the Omega Speedmaster(moon watch) and for dive watches it would be Submariner and Fifty Fathoms. | ||||||||
 | Subino Corso Italiano was a collaboration with Squale SA. It was inspired by the dive watches of the 60s, particularly the Fifth Fathoms. In the past, there was a special type of Fifty Fathoms released by a French watch shop LIP. It was released for civilians and was supplied to the US Navy SEALs as a product of Tornek-Rayville, an American defense contractor. The Fifty Fathoms released with a Subino case by the shops, namely, AquaLung and Baracuda records high bids in an auction. Beyond its honor as the first dive watch in 1953, it is being loved as a common heritage of the watch industry and diving industry. Although it seems complicated, all of these are based on its glittering history. | |||||||
| © EUROPEAN WACTH CO | ||||||||
subino case | ||||||||
| We firmly believe that the case of the Submariner 5521 from the 1960s has the most exceptional case proportion and functionality. This is why people who experienced or own a Submariner are not easily attracted to wear other dive watches. | ||||||||
squale.ch | ||||||||
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| © EUROPEAN WACTH CO | © SQUALE SA | |||||||
| For a long time, we were confident that no other watches could come close to the Submariner from this era; however, we were pleasantly surprised by the Subino case. This got us researching more about the Fifty Fathoms watches in the 1960s, because it was as remarkable as the Submariner. | We can still remember the time when we first saw Squale’s 60th Year Edition Subino. We were so surprised and realized we needed to dive deeper into Squale’s historic archives. The layered mid-case design demonstrates a genuine Italian design and we believe that it is a masterpiece case design. | |||||||
Let’s examine Subino in the history of Squale. Subino, which means “Submariner” in Italian, was the most famous waterproof case of the period. The Subino case was indeed used as the waterproof case for many Fifty Fathoms dive watches in the 1960s. It was the best waterproof case in Europe back then. The soft iron gasket was made with precision and it sealed the case-back under compression. Although the case diameter is bigger, now at 39mm, it still retains the original proportion of the elegant classic watch from the original 35mm-diameter case, which was used for the Fifty Fathoms by Tornek-Rayville and LIP.